kronos.monster
Time,
kept well.
Kronos is a brand built on one idea: the hours worth having are the ones made with care.
The name
Named for the Titan whose name became a word for time.
In Greek myth, Kronos ruled the age before the Olympians. His name has been tied to time ever since, and it still sits at the root of words like chronology and chronometer.
We borrowed it for the same reason: time is the one material nobody can make more of. Everything we put our name on is built to respect that.
The myth
Time devours what it makes.
Warned that one of his children would overthrow him, Kronos swallowed each of them at birth. The youngest, Zeus, was hidden away, and in the end the others were returned. The old story still holds the idea: nothing escapes time, and what is made well comes back around.
Principles
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01
Precision
Details are decided, not defaulted. If it can be measured, it is measured twice.
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02
Patience
Good work takes the time it takes. We would rather be late and right than early and forgettable.
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03
Permanence
Made to be kept. Fewer things, built well, meant to outlast the moment they were made in.
Contact
It is where you are.